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Communication and Awareness Planning - Practitioner Radio Episode 25


Troy’s Thunder Bolt Tip of The Day:

Communication and Awareness Planning is an important component of your people change strategy but remember it isonly one building block not the full strategy.

Show Notes: 

Hitch Hikers Guide To the Galaxy – Douglas Adams

Difference Between Education and Training


PR Episode 21 Culture & ITSM Transformation

Education Provides Context, Thinking Process, Filters

Skills Based Training Sessions for Process Deployment

If you Think Education is Expensive Try Ignorance

One Size Fits All does not work in Awareness and Communication Planning

The Process of Awareness and Communication Planning

  1. Formulate the direction of the desired change.
  2. Analyze the current communication structure and culture.
  3. Identify target groups within the change process.
  4. Determine the communication goals per target group.
  5. Determine a communication strategy per target group.
  6. Choose the communication media per target group.
  7. Write a communication plan. 
  8. Realize the communication media and communicate.
  9. Measure and evaluate the effect and adjust strategy.

Vision & Mission Statements

Guns Navarone (Vision and Mission Example)

Vision / Mission & Values!!

Stakeholder Mapping

Change Agents

Its Not True Unless It Is Written Down

Communication Plans = Marketing Plans

Leveraging existing marketing or communication teams

Measuring The Success of Communication and Messaging

Understanding is not belief

Billi Lee Thirty Days to a Different Perspective

•       Persuasion techniques by least to best effectiveness

–      Proselytize (Preach)

–      Threaten

–      Educate

–      Barter (Present the win-win)

Listen below or download the MP3 HERE!  / iTunes / PinkAPP for BlackBerry, iPhone and Android






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by Chris Dancy